Inside Franchising – January 2019


Inside Franchising is a magazine designed for innovators and entrepreneurs in Pakistan’s franchise market. Every four months, Inside Franchising gives the best advice to people who are wanting to start their own business, looking to start a new venture or to take their ideas to the next level with the right leadership.

With features, interviews and a team of creatives to guide you, Inside Franchising is the one stop shop to a successful business venture.

Having worked with Francorp Pakistan in the past, when they wanted a graphic designer to create this project for them, I was more than happy to help. Now having done 4 issues for them, I am confident that the January issue is the best (so far!).

The magazine comes out quarterly, and my job as editor is to edit, design, plan and layout stories to the client’s wishes. You can check out the latest edition here, or on Francorp-Pakistan.com



This slideshow requires JavaScript.



Paper Bags and Pakistans Fear of Periods

The first time I met ‘Aunt Flo’, I was 11 and excused from my Quran class. Ashamed and embarrassed, I never met eyes with my Islamiyat teacher. I started taking sick weeks once a month, and of course, my teacher knew. Just like most Asian men, he looked at me with disgust when I would tell him I couldn’t pray today.

After I reached puberty, I became more conscious of men. I was more conscious of eyes on me, knowing of my ‘dirty little secret’. I was constantly looking over my shoulder, asking friends to check my back, and never wearing white trousers because that would be blasphemy in it’s highest regards.

As soon as girls become women, there is the start of shaming, guilt and degrading – but why are men so disgusted by blood? Why must women be ashamed of their bodies for something they can simply not control?

Its just blood, isn’t it?

Read the rest here: http://www.burntroti.com/blog/paper-bags-and-pakistans-fear-of-periods

This slideshow requires JavaScript.


The Wombats; electric, explosive & nostalgic

The Wombats made their major comeback in London at Ally Pally with an electric performance and an unmatchable energy that had the crowd singing their hearts out even after the venue lights came on.

Continue reading “The Wombats; electric, explosive & nostalgic”

Sheikhspeare Sid

With his faith by his side, and a talent to kill for, is this anything this modern-day Shakespeare (or shall I say Sheikhspeare) can’t do? I sat down with the poet to get an insight into how he started, and the toughest parts of writing poetry.
Click the link below to read the conversation with a man that fuses together religion and media bias by stepping into the spotlight.

Sheikhspeare Sid: targeting islamophobia one poem at a time

“You have the ability to choose which way you want to go. You have to believe great things are going to happen in your life. Do everything you can – prepare, pray and achieve – to make it happen.”

Salmon, Sashimi and Shoe-shi: In Conversation with Yujia Hu

Yujia Hu is a chef that combines food and art together. The sushi chef is using his talents to create tiny replicas of people, Jordans and designer gear. Starting at just the age of 18, this chef is paving a new, artistic way of eating shoe-shi.

The young chef is now settled in Milan, but growing up has always been around cultures that love food,  as he was a chinese man who grew up in Italy. “I grew up on two completely different cultures, but I must say that I prefer italian cuisine and not chinese.”  Now with almost 30,000 instagram followers and a large social media presence, we thought it would be interesting to see where he got his inspiration from and how long his works of art take.

What inspired you to create sushi in such an artistic form? 

It’s a mix of my passion for basketball, my artistic background and my job as a sushi chef that became one and led me to create these sushi art pieces.

Image: @theonigiriart

What is your favourite thing you’ve sushi-ed so far?

I think my favorite one at the moment is the piece I’ve made of Migos.

What’s harder, creating a pair of heels or a pair of jordans?

Definitely a pair of heels. Because it has to be recreated as realistic as possible to the original shape with all the details.

What is your favourite brand of shoe wear?

If I need to use it to play basketball, I prefer Nike. When it comes to casual outwear, I prefer Adidas.

Image: @theonigiriart

How did you get into sushi making and what is your favourite to eat? (sushi + sashimi)

I started to make sushi about 10 years ago, when my family decided to open a small japanese takeaway restaurant in Milan. Unfortunately I had to leave my studies from the school of art I was attending, as the eldest brother, I had to manage the business at only 18 years old.

Since then, I’ve never stopped making sushi. I have to say that I prefer sushi and not sashimi.

How long has the longest sushi creation taken? 

About 2 hours to make Migos, because they are 3 people.

Did you come up with the name shoe-shi or was that a happy coincidence? 

It was a happy coincidence. At the beginning I wasn’t even thinking on giving a name to my creations, then a journalist who wrote an article about me used “ shoeshi” for my sneaker pieces. I loved the idea, that’s when everyone started to called it “shoeshi”.

Image: @theonigiriart

You’re Italian born, but Chinese. How has it been to grown up in cultures that love and celebrate food? 

I was actually born in China, but I have always lived most of my life in Italy, since I was 8 years old. I grew up on two completely different cultures, but I must say that I prefer italian cuisine and not chinese (and other cuisines) because it’s a ‘simple’ cuisine, yet at the same time, you can make a lot of delicious and healthy recipes. 

Have you always wanted to work in food? Why? 

Not really. I was attending a school of art before being a sushi chef. I wanted to finish it, but at a really young age, I had to take my responsibilities towards my family. But I must say that I am very grateful to have learnt a millennial art like a sushi man, because without my abilities I couldn’t make my pieces of sushi art.

Image: @theonigiriart


What is your favourite part of the creation process and how do you go about it once you have an idea? 

Once I have the idea, I start focusing it on my mind, and take a picture of it and recreate it. I like to start as early as possible without over thinking, because I know I can make some corrections during the process.

I prefer the final step actually, when it’s finally time to take a picture about my creation, and see it complete overall with all the details.

You have a lot of references to pop culture, do you get any backlash or haters about your food?

Yes, I had some haters actually. But only a few of them have written to me directly, some others have criticized my work from a culinary point of view. Some say that it’s just a waste of food, but I actually don’t throw away my creations, instead I eat it to give it to my customers, friends or family.

Image: @theonigiriart

What is the best type of fish to work with when creating sushi art and why? 

I prefer to use salmon more than the other fishes, because it’s always in my fridge, I love its colour and the texture, and it sticks to the rice perfectly. 

Do you think you’re paving the way for artists to become more creative in the kitchen? 

I think so, I have already seen some people on the internet who tried to recreate my shoeshi pieces.

Do you think you’re going to take this as a serious profession or keep it as a hobby? 

Definitely I’m working on it, I would love to see some of my pieces in an art gallery one day.

Image: @theonigiriart

Any secrets to success you’re willing to share? 

My secrets are, working hard and especially a lot of patience and practice!

Do you have any projects you’re working on currently, and where can we find them? 

At the moment I’m working on sushi rappers and music artists. All of my projects, once their done are posted on my instagram page. 

You have 30K followers on instagram now, do you have anything to say to your followers? 

If it would be possible, I would thank them all one by one for all their support given to me everyday. I am really grateful that people appreciate my art. And I want to encourage them to never give up on expressing their creativity and talent, because if I made it, they can definitely make it.

You can find the chef on instagram and twitter at @theonigiriart.

You can find the chef on instagram and twitter at @theonigiriart.


Sketch London – Save or Splurge?

Gallery room – Sketch London

With a new wave of modern restaurants taking over the London culinary scene, food has become less of a meal and more of an experience. Food culture has steered away from traditional steak and jus, and has become a stage show filled with culinary foam, dry-ice filled cocktails and new takes on a classic bisque.

Continue reading “Sketch London – Save or Splurge?”

The Greatest Loo’s in London

Thomas Crapper (real name, I swear) invented the toilet first in 1861. Since then, restaurants have evolved, and their toilets have too. When you think of a michelin star restaurant, you don’t exactly think about the toilets.. However, there are a handful of architects that have created a toilet that pertains to the restaurant’s theme and they are so worth the visit.

Continue reading “The Greatest Loo’s in London”

McCrazy for Rick and Morty

Can you imagine driving across the Canadian – U.S border to get a McNugget sauce that was featured on mainstream television, stand in line for hours in the heat, and then go home empty handed?

Many individuals did the trip, and due to limited numbers, there was an outrage. As Rick and Morty fans fought for remaining packets, McDonald’s managed to pull the greatest marketing stunt (in any timeline.)

Continue reading “McCrazy for Rick and Morty”